Waitrose Garden Party 2025

Overview:

The annual Waitrose Garden Party is a highly anticipated gathering of 1,500 guests from across the grocery industry, held to raise essential funds for GroceryAid. In 2025, Set Build Create and Visions was honoured to be chosen as a key delivery partner for this prestigious event — collaborating closely with N2O to raise the bar on every front.
The objective from N2O was to craft an immersive, inspiring experience that surpassed previous years in terms of engagement and atmosphere, while also elevating fundraising efforts for GroceryAid.

Our role:

We provided full production and site design services, delivering a turn-key solution that spanned every aspect of the event:

Venue branding and signage tailored to the garde]n theme.
Staging, sound, and lighting.
Power generation.
Sustainability-led planning.
Transparent project management.
Our team was first on-site and last to leave, ensuring every detail was executed with precision and care – from the earliest logistics to the final guest experience.

Highlights:

End-to-End Site Build & Production.
Full technical production across all event zones.
Smooth live event delivery from setup to teardown.

Sustainability at the Core:

90% of all print produced was recycled after the event.
Sustainable operational practices integrated throughout.

Experience-First Design:

Focused on creating captivating, immersive environments.
Aimed to bring guests together in a memorable, meaningful way.

Transparent Collaboration:

Clear cost communication and planning.
Close partnership with N2O throughout the project.

The outcome:

The result was a well-organised, welcoming space that created powerful, lasting impressions on guests and stakeholders alike.
We aimed to thrill our audience with exploratory and captivating experiences and the result was an effortless, elegant day that guests will remember.