British Motor Show 2025

Overview:

The British Motor Show is one of the UK’s most exhilarating annual automotive events, attracting over 150,000 visitors to the Farnborough International Exhibition & Conference Centre. The 2024 edition brought together driving experiences, supercars, live arena shows, classic and modified cars, and motorbikes, creating a weekend of high-octane entertainment. Motor enthusiasts, industry experts, celebrities, and influencers gathered to witness adrenaline-fuelled arena displays and jaw-dropping supercar parades.

Our role:

We provided full-scale event production and AV services, delivering a seamless solution across both indoor and outdoor areas of the show:

  • Stage, lighting, sound, and video for all key event zones, including an 18m LED wall in the Live Action Arena.
  • Full build and production of the Main Sponsor Stage.
  • Technical production for The Innovation & Technology Stage.
  • Live Action Arena & Sports Arena management and production.
  • Custom build of the Premier GT stand — over 100sqm showcasing £20 million worth of motorcars.
  • Our team managed every technical and creative detail, ensuring each space delivered maximum visual impact and guest engagement.
Highlights:

End-to-End Technical Production.
Complete event production from concept to delivery across multiple arenas and stages
Smooth live show execution for high-energy performances and presentations.

Immersive Brand Environments:

Bespoke stand builds and sponsor activations designed to showcase automotive excellence
Eye-catching 18m LED wall to amplify live action and key content.

Immersive Brand Environments:

Bespoke stand builds and sponsor activations designed to showcase automotive excellence
Eye-catching 18m LED wall to amplify live action and key content.

High-Profile Stage Builds:

Headline sponsor and feature stages delivered to exacting brand requirements
Integration of cutting-edge AV technology for an unforgettable spectator experience.

Client Partnership:

Close collaboration with organisers to deliver a cohesive and impactful event
Adaptable, solutions-driven approach to meet evolving event demands.

Client Partnership:

Close collaboration with organisers to deliver a cohesive and impactful event
Adaptable, solutions-driven approach to meet evolving event demands.

The outcome

The 2025 British Motor Show was a spectacular success, thrilling audiences and delivering high-quality experiences for exhibitors, sponsors and attendees alike. Our work impressed the organisers, cementing our role as a trusted partner for this flagship automotive event.